FILA AW22: ART OF FILA - STREET SPORTS DON’T STOP
For AW22, FILA explores the subculture of parkour, its community and the importance of training all year round. Taking to the streets of Brighton, world-renowned parkour athletes take us through what their sport means to them.
Wearing the AW22 FILA collection, fluidity of movement, creativity and the importance of training is at the heart of the campaign. Campaign videos and streetwear inspired film stills provide a closer look at the AW22 offering. Adorned with the classic FILA F-Box logo, FILA continues to make a statement with styles that are novel in aesthetic and effective in function.
The campaign is the first official installment under the “Art Of Fila” concept which showcases the industry through various creative forms.
Although their roots date all the way back to 1911, Fila Vintage made a true impression in the 1980s, when their bold and innovative take on men’s casual fashions soared in popularity. Fila Vintage carry this retro, 80s feel through into its collections today, with a range of statement, vintage inspired pieces with modern twists.